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Case Study

Market Insight – Marine and Yacht

Client

Major manufacturer of raw materials used in antifouling paint

The project

To carry out analysis of the market for commercial shipping and leisure craft to identify:

  • Market demand and forecast for antifouling paint
  • New technologies and potential disruptive technologies
  • Future regulations which may impact on business strategy.

Our role

Safinah provided the client with a comprehensive, independent study which established:

  • Market potential
  • Added value to the end users
  • Threats from new technologies
  • Potential impact from future regulations

How Safinah added value

This insight was used to guide the client’s investment in developing its technology strategy and a long-term relationship with Safinah was established.

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Jakov "Bobo" Radenovic

Consultant (Americas)

Jakov joined the industry as a Coating Inspector and has worked in the protective coating industry for over 37 years. He has a wealth of experience from technical leadership positions held in Europe, Middle East, Asia/Pacific and Americas.

His speciality is in surface treatment, corrosion and fouling protection by protective coatings; from coating system & specification design to field testing and implementation, practical application, risk management and failure analysis.

Prior to joining Safinah, Jakov was working as a Technical Service Director and Chief Consultant for Global Key Accounts in renewable energy, with one of the major, global suppliers of coating solutions to Marine, Energy, Infrastructure, Industrial and Decorative sectors.

Expertise

Marine coatings and heavy-duty coatings in Energy and Infrastructure sectors

Languages spoken

Croatian, English

Qualifications

FROSIO Level 3, NACE CIP Level 1, Nautical Engineer

Contact Jakov Radenovic

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