Case Study

Market Insight – Technology Assessment

Client

Major paint manufacturer

The project

To help the client expand their business into the leisure market by providing:

  • Review of current formulations in the market
  • Suggestions to improve their antifouling formulations
  • Review of test results
  • Ongoing support

Our role

Safinah provided the client with a initial comprehensive, independent study which established market potential and then provided ongoing support during development.

How Safinah added value

With the support of Safinah, the client has successfully introduced a new range of antifouling coatings into the leisure market based on the formulations supplied. Feedback on the product performance has been excellent and the business has grown.

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Jakov "Bobo" Radenovic

Consultant (Americas)

Jakov joined the industry as a Coating Inspector and has worked in the protective coating industry for over 37 years. He has a wealth of experience from technical leadership positions held in Europe, Middle East, Asia/Pacific and Americas.

His speciality is in surface treatment, corrosion and fouling protection by protective coatings; from coating system & specification design to field testing and implementation, practical application, risk management and failure analysis.

Prior to joining Safinah, Jakov was working as a Technical Service Director and Chief Consultant for Global Key Accounts in renewable energy, with one of the major, global suppliers of coating solutions to Marine, Energy, Infrastructure, Industrial and Decorative sectors.

Expertise

Marine coatings and heavy-duty coatings in Energy and Infrastructure sectors

Languages spoken

Croatian, English

Qualifications

FROSIO Level 3, NACE CIP Level 1, Nautical Engineer

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