Newcastle upon Tyne, UK – Safinah, a leading name in marine, yacht, energy and infrastructure coatings consultancy, has unveiled a fresh new brand identity along with a revamped website, marking a significant step forward in its growth and evolution. The rebranding reflects Safinah’s commitment to innovation, customer satisfaction, and staying ahead in an ever-evolving market.
The company’s new branding introduces a modernised logo, updated colour schemes, and a refined mission statement that better aligns with its values and long-term vision. The revamped website, now live, features an intuitive design, improved navigation, and enhanced functionality to provide users with a seamless experience.
“We are excited to introduce the new face of Safinah,” said Andy Hopkinson, Managing Director of Safinah. “Our rebranding represents our dedication to progress while staying true to our core values. The new website ensures that our clients, partners, and stakeholders can easily access the information and services they need.”
The website includes upgraded features such as a user-friendly interface, faster loading times, and better mobile optimisation. Customers can now explore Safinah’s services more efficiently, access resources, and engage with the brand effortlessly.
This transformation comes as part of Safinah’s broader strategy to strengthen its market presence and enhance customer engagement. The company aims to leverage digital advancements to provide top-tier solutions and improve communication with its audience.
The rebranding and website launch signify a new chapter for Safinah, reinforcing its position as an industry leader. Visitors can explore the new website at www.safinah.com and experience the changes firsthand.
The New Safinah Logo: An embodiment of credibility, reliability and excellence.
Having reached the 25 year milestone and having provided independent coating knowledge and support to over 5000 client projects, we felt it was important to have a brand that represented what Safinah is today and what we want to be for the next 25 years.
It’s more than just a name, it’s a sign of credibility.
The new logo symbolises many things:
- The SAFINAH lettering demonstrating bold, reliable and independent
- The strapline capturing protection of assets, protection of clients interests and protection of the environment by correct specification, selection and control of coating application meaning reduced consumables and emissions
- The abstract image representing the markets we serve – Marine, Energy, Infrastructure and Yacht
- The swoop depicting growing both as a company and with our clients
- The red dot representing a results driven organisation
- The circle indicating our global presence and inclusive team of 90+ talented coating professionals across 20+ countries and nationalities
Safinah has an unrivalled position to be able to provide independent coating support to clients on a global basis and to work in collaboration to face the challenges of the next 25 years; sustainability and longevity.
Safinah is currently providing Asset Coating Management to over 200 assets which includes the full suite of services from coating specification and selection, surveys, maintenance planning and application control, followed by performance assessment and feedback for continuous improvement which demonstrates clients trust, but also the wholistic coating approach required to hit the future environmental and operational demands.
For more information about Safinah and our services, please email enquiries@safinah.com or submit a contact request.
