Shanghai, China – Safinah, a global leader in coating consultancy and asset integrity solutions, is proud to announce the official opening of its new office located at Room 2105B, 21st Floor, Building T7, Lane 669, Tongji Road, Baoshan District, Shanghai, China.
This strategic expansion marks a significant milestone in Safinah’s ongoing commitment to supporting clients across Asia and the Pacific, reinforcing its leadership in the marine, yacht, energy, infrastructure and chemical manufacturing sectors.
The new office places Safinah at the heart of one of the world’s most dynamic industrial and maritime regions, enabling the company to better serve shipowners, shipyards, offshore operators, and asset managers throughout China and the broader Asia-Pacific market.
“Opening our China office is a major step forward in our long-term growth strategy. With the increasing complexity of coating regulations, growing demand for sustainability, and evolving performance expectations in this region, our presence in China allows us to respond more effectively and deliver tailored solutions with local expertise and global experience.”
The Shanghai Team offer Safinah’s full suite of services, including coating specification development, technical audits, failure investigation, drydocking support, risk-based coating strategies, and project assurance for major asset owners. This expansion ensures clients in Asia benefit from faster response times, culturally aligned support, and enhanced collaboration across global supply chains.
Safinah already has 20 strong team locally, delivering excellence for over a decade. The new office marks the company’s profound recognition and commitment for the team’s achievement by further investing towards the development of local talent.
New Sales Director for Southeast Asia appointed
Earlier this year, Safinah appointed Azman Basiron as its new Sales Director for Southeast Asia, marking a strategic step forward in strengthening its leadership position in the marine, energy, and infrastructure coatings consultancy sector across the region.
Azman brings over two decades of industry experience in coatings, asset integrity, and business strategy, having held senior leadership roles across Asia Pacific. His proven track record in developing high-value partnerships and delivering growth in complex, technical markets make him uniquely positioned to drive Safinah’s expansion and client engagement across Southeast Asia.
In his new role, Azman will oversee sales initiatives supporting clients in key hubs including Singapore, Malaysia, and the rest of the SEA region. His appointment underlines Safinah’s long-term commitment to delivering world-class coating advisory services tailored to the specific regulatory and operational needs of the Asia and the Pacific region.
“I am proud to join Safinah at a pivotal time of regional growth and innovation. I look forward to helping our clients improve asset performance, reduce risks, and achieve coating compliance through Safinah’s independent technical expertise.”
Over the past decade, Safinah has supported hundreds of projects across Asia and the Pacific, contributing to improved asset performance, reduced lifecycle costs, and higher compliance standards. The new China base and Basiron’s appointment strengthens these capabilities and supports the company’s vision to be the most trusted coating and asset integrity partner worldwide.
As demand for technical excellence and sustainability grows in the region, Safinah remains committed to delivering independent expertise that protects people, the environment, and high-value assets.
About Safinah
Safinah is a global consultancy specialising in coatings, asset protection, and technical assurance. With clients spanning marine, energy, infrastructure, and industrial sectors, Safinah combines independent technical expertise with practical field knowledge to support the delivery of safe, sustainable, and cost-effective projects.
For more information, please contact us on (+44) 1670 519 900 or email enquiries@safinah.com
Safinah China Office: Room 2105B, 21st Floor, Building T7, Business Office, Lane 669, Tongji Road, Baoshan District, Shanghai, China.
Tel. No. (+86) 135 8589 0049
