Identifying suitable markets for a disruptive technology product

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_margin=”0px|||” custom_padding=”0px|||”][et_pb_row custom_padding=”0px|||” custom_margin=”0px|||” _builder_version=”3.22.3″][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_image src=”http://safinah-group.definitivedev.com/wp-content/uploads/2018/01/Case-Study-Coatings-Technology-Disruptive.jpg” force_fullwidth=”on” _builder_version=”3.0.92″][/et_pb_image][et_pb_text _builder_version=”3.0.92″]Client: Multi-National Electronics Company

The Project: The client had developed a disruptive technology for fouling prevention on marine structures. Safinah was retained by the client to assist in identifying suitable entry level market niches. Introducing the customer to potential end users and development partners (from within the coating community and potential end users). Safinah also provided input into the business model and patent filing activities.

The Outcome
The technology is being tested by a number of key technology adopters and an exclusivity agreement is now in negotiation.

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Jakov "Bobo" Radenovic

Consultant (Americas)

Jakov joined the industry as a Coating Inspector and has worked in the protective coating industry for over 37 years. He has a wealth of experience from technical leadership positions held in Europe, Middle East, Asia/Pacific and Americas.

His speciality is in surface treatment, corrosion and fouling protection by protective coatings; from coating system & specification design to field testing and implementation, practical application, risk management and failure analysis.

Prior to joining Safinah, Jakov was working as a Technical Service Director and Chief Consultant for Global Key Accounts in renewable energy, with one of the major, global suppliers of coating solutions to Marine, Energy, Infrastructure, Industrial and Decorative sectors.

Expertise

Marine coatings and heavy-duty coatings in Energy and Infrastructure sectors

Languages spoken

Croatian, English

Qualifications

FROSIO Level 3, NACE CIP Level 1, Nautical Engineer

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